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Did you know that LEGO is celebrating its 90th anniversary this year? The Danish toymaker started in August 1932 when Ole Kirk Christiansen began making wooden toys in his workshop. Since then, LEGO has become the biggest toy maker in the world. Not one of the biggest. The biggest! When they make toys for everyone, it’s easy to see why LEGO has become so popular. From cars to castles, children can find all kinds of LEGO sets on toy shop shelves. If your children love Harry Potter toys or fantastical spaceships, this August is sure to be a month of fun and unforgettable LEGO toys. Here are a few ways children can celebrate!  Lego Friends Celebrate with a Fun New Set! Of course, the best way to celebrate the LEGO 90th anniversary is with a new LEGO set. There are so many to choose from. LEGO Friends is an excellent choice for children who love to play make-believe in a more realistic setting. LEGO Friends brings city living to life colourfully and imaginatively. The...

From birthdays to Christmas to getting top marks in school, there are many reasons to give a child a new toy. A new toy brings fun and joy into any child’s world. It brings along feelings of excitement and encourages imagination. With so many options in shops today, there’s one name that brings excitement and imagination few toys can match: LEGO. Lego Friends LEGO celebrates their 90th anniversary this year, marking decades of bringing joy to children around the world. There’s a reason why LEGO has endured for 90 years. LEGO is a toy that comes with much more than bricks and pieces. It comes with endless possibilities. Here are three reasons why LEGO has been so popular for so long and why it makes the perfect gift for the children in your life. LEGO Encourages Imaginative Play Inside every box of LEGO is a world waiting to be built. As children open their new set, they’re greeted with a dazzling assortment of bricks and colours. What those bricks represent is more than the sum of th...

A single LEGO set can open a world of wonder for a child. That may be why LEGO is one of the most popular toy brands in the world. From LEGO DUPLO to LEGO Creator Expert, there is a LEGO theme for everyone. Each theme is a voyage of discovery into a world of imagination for children (and even adults). Children can be transported to distant lands right from the comfort of their bedroom. Plus, they have the option of following the provided instruction booklet or forging ahead into their own imaginative adventure. Better yet, they can mix and match sets to their heart’s content. If you’re looking for new ways to stir your child’s imagination, here are three LEGO themes that are sure to unlock all sorts of possibilities.  Lego Friends The Iconic LEGO City Brings Familiar Themes Home LEGO City is one of the brand’s oldest and most recognisable themes. It didn’t always go by the name “LEGO City,” but it has always been a theme where children can find familiar elements from ...

Many children love toys that bring an element of magic to playtime. The most memorable toys can unlock a child’s imagination and encourage new possibilities. There are countless toys and games in shops that incorporate an element of magic. Some of these toys rely on the child’s imagination to make the magic work, while others use clever electronics to bring about a sense of magic. No matter how toymakers bring magic to their products, when it’s in a child’s hands, the magic is theirs to make. If you’ve been searching for new toys to delight the child in your life and you want to make their day as magical as possible, here are three options that are sure to do just that.  Lego Friends LEGO Friends Bring Colour and Charm For many children, one of the most magical toys is the LEGO building set. Whether the set includes 100 bricks or 1,000, there are new possibilities with every build. The same can be said of the LEGO Friends line of toys. Not only does the LEGO Friend...